SEO stands for program optimization. It’s a group of tweaks and optimizations to your site with the goal of driving organic (free) traffic by ranking high in Google search results.
Ranking high in search engines helps your site get discovered by users when they’re checking out keywords associated with your industry (niche), brand or products/services.
– Why is organic traffic so important? –
According to a study by Bright Edge, organic traffic is liable for quite 51% of all visitors coming to websites, trumping all other sources like paid (14%) and social (5%) traffic.
– How Google rankings changed? –
The new search results page is designed to respond to the user’s search query much faster, with more useful information and sources.
– How to get started with SEO today ? –
Investing in SEO will get you long-term, reliable traffic, leading to more sales and loyal customers. And that makes it such a great investment.